elizabeth

prescott

Before I was coaching other founders, I was one. I started my first business with more determination than plan, and spent the first few years learning most of what worked through trial, error, and a fair amount of stubbornness.

I know what it's like to build something from nothing.

150+ business owners coached

$2.3M in combined client revenue growth

Still building the plan one business at a time

2024

Started coaching other founders through the same stretch

Took on my first handful of clients

Watched the same plateau pattern show up again and again

2020

Rebuilt the business around a real plan, not more hustle

Brought in outside perspective for the first time

Started documenting what was actually working

2018 — 2019

Hit our first major growth milestone

Brought on our first hire

2016

Landed our first paying client outside my own network

Built the systems I wish I'd had from day one

Started to see what was actually working

2015

Started my first business with more grit than plan

Learned most of what worked through trial and error

Built the foundation without a roadmap

Realized strategy mattered as much as effort

2014

It didn't happen overnight. It started with a founder stuck at a plateau, and a plan that finally looked different. Here's the story so far.

Through the years...

I built my own business before I ever coached anyone else's, which means every plan I write has actually been tested, not just taught. I don't sell frameworks pulled from a course. I build strategy around your real numbers, your real bandwidth, and the version of success that's actually yours.

I've turned down clients I didn't think I could help, because a plan only works when it's the right fit on both sides. I still work inside businesses today, not just on stages talking about them, which keeps the advice honest and current.

A decade of getting stuck, then figuring my way back out, is what shaped how I coach now. It's not theory. It's a practice built from having actually done the work, and it's built to save you the years it took me to learn it.